Resume — Essam Bouni

Melexis Semiconductor · North America Current

Jan 2026 – Present

Senior Manager — OEM Technology Roadmap & Customer Engineering Leadership

Serve as strategic technical bridge between Melexis and North American OEMs, aligning semiconductor product roadmaps with evolving demands of SDV and zonal compute architectures.
Direct executive-level engagement with OEM architecture, platform, and procurement leadership — shaping requirements and influencing early concept decisions for next-generation vehicle programs.
Secured 4+ design wins across key OEM programs; supporting ~$70M pipeline value through strategic positioning and design-in acceleration.
Influenced GM SDV platform strategy, contributing to selection of Melexis embedded lighting code-free solution within the architecture roadmap.
Orchestrate cross-functional execution across engineering, product management, and commercial teams to align customer timelines with internal R&D priorities.
Drive North America strategy for robotic sensing and actuation technologies, aligning semiconductor roadmaps with rapidly evolving robotics platforms.

Scout Motors (VW Group) · Novi, MI

2024 – Jan 2026

Staff Technical Leader — Vehicle Electronics / SDV Platform

Defined ADAS integration strategy and full SDV electronics roadmap for Scout's greenfield platform, establishing scalable zonal architecture foundation under aggressive launch timelines.
Led cross-brand SDV harmonization with Audi, Porsche, Skoda, and Volkswagen leadership — driving consensus on a scalable low-cost software-defined vehicle framework while preserving brand differentiation.
Led end-to-end development of zonal ECU architecture, transitioning from domain-based systems to centralized zonal compute; reduced secondary ECU count and enabled scalable SDV platform integration.
Led implementation of solid-state power distribution (eFuse), replacing traditional fusing for enhanced diagnostics, protection, and energy management.
Owned low-voltage electrical architecture including DC/DC, battery integration, and zonal power distribution.
Championed AI-driven vehicle intelligence strategy defining roadmap for predictive diagnostics and next-generation user experience capabilities.
Owned end-to-end ED&T and tooling budget for global ECU programs; directed Agile/SAFe execution via JIRA across global engineering teams.

★ Remarkable Achievement: Architected Scout Motors' first configurable zonal ECU platform — scalable across all brand variants, eliminating redundant engineering spend. First-of-kind for VW Group startup OEM.

General Motors · Warren, MI

2016 – Jul 2023

Technical Leader — Autonomous Systems, Advanced Lighting & Passive Safety

Adaptive Driving Beam (ADB) · Feature Lead

Successfully led development and integration of ADB feature into global GM vehicles, meeting FMVSS108, CMVSS108, and ECE region requirements.
Managed FuSa system compliance and cybersecurity requirements to meet ASIL-D standards.
Developed GM's strategy for next-generation Adaptive Driving Beam exterior lighting.
Delivered ADB headlamp system on MY21 Cadillac Escalade (Canada) — first North American production integration.

★ Remarkable Achievement: Demonstrated vehicle FMVSS108 compliance using own-developed test tools and methods — reduced tooling cost by $200K.

Successfully delivered the first North American production launch of the Cadillac Escalade Adaptive Driving Beam (ADB) Advanced Headlamp System, enabling regulatory-compliant deployment in the Canadian market.

Ultra Cruise — Machine Vision Camera

Architected and developed HD cameras for Ultra Cruise enabled vehicles — CMOS imager, ISP, lens/optics design, SerDes selection, thermal design, and ECU integration.
Spearheaded architecture for Ultra Cruise PSAT camera platforms with thermal management, electrical power distribution, and high-speed network integration.
Led cameras FuSa and cybersecurity compliance with supplier and GM cross-functional teams to meet ASIL-D system requirements based on ASIL-B components.
Delivered multiple camera platforms to SOP with zero major launch escalations, meeting aggressive OEM timing and quality targets.

★ Remarkable Achievement: Reduced EV consumed camera power by 5W and reduced weight/complexity of vehicle harness across multiple vehicle lines. First configurable camera platform enabling high-reuse across diverse vehicle lines.

Passive Safety — Restraint System

Successfully led global airbag module development to meet multi-market regulations across multiple vehicle launches.
Led global cross-functional team to meet functional requirements and established governance frameworks strengthening execution discipline.

★ Remarkable Achievement: Executed field action recall with minimum cost. Recognized by GM as "Every Day Safety Hero" — Global Safety Week, for root-causing and correcting an assembly line airbag safety incident outside scope of responsibility.

Fujitsu Ten · Novi, MI

2015 – 2016

Engineering Manager — Infotainment Systems

Led cross-functional infotainment engineering organization delivering GM integrated cockpit systems across multiple vehicle programs from concept through SOP.
Directed hardware engineering, system validation, and electronic lab teams through DV/PV/PPAP milestones.
Managed supplier relationships, cost optimization, and issue resolution via APQP and 8D.

Robert Bosch · Farmington Hills, MI

2005 – 2015

Engineering Manager — Passive Safety, BCM & Engine Controls

Built and led multi-disciplinary engineering teams delivering safety-critical ECU and sensor platforms for global OEMs — Chrysler, Honda, Toyota, Ford — across North America.
Delivered $100M+ in development and tooling cost savings through platform reuse, architecture optimization, and supplier negotiations without compromising safety or quality.
Architected first-in-market reconfigurable side airbag sensor for Honda — single design across multiple vehicle lines, substantially reducing development, tooling, and logistics costs.
Grew passive safety market share by 35% through strategic OEM partnerships and winning proposal architectures.
Spearheaded global development and launch of 10M+ airbag ECUs achieving world-class quality with zero hardware field failures.
Established and chaired cross-functional change control boards; built talent pipelines through structured mentorship and ownership models.
Played key role in shaping Bosch's MEMS sensor roadmap for next-generation Passive Safety and ADAS technologies.

★ Remarkable Achievement: 35% market share growth · $100M+ cost reduction · 10M+ ECUs zero PPM · First reconfigurable airbag sensor for Honda enabling single hardware across multiple platforms.

TRW Automotive · Farmington Hills, MI

Jul 1998 – Jul 2005

Staff Engineer — Passive Safety & Restraint Systems

Directed end-to-end ECU hardware development for restraint systems through concept, validation, and production launch across multiple OEM programs.
Directed global launch of 30M+ airbag ECUs with zero hardware-related field issues while delivering $100M+ in cost savings through platform reuse and architectural optimization.
Led technical business development for North American and Japanese OEMs, contributing to significant market share growth of 15%.
Successfully led design activities for Honda and Daimler airbag ECU sensors from sourcing through production.
Oversaw restraint module development including Worst-Case analysis, FTA, and DFMEA test plan reviews.

★ Remarkable Achievement: Reduced OE airbag ECU cost by 20% · TRW market share +15% · 30M+ ECUs with zero hardware field failures.

General Dynamics Land Systems · Sterling Heights, MI

Early Career

Electronics Engineer — Defense Vehicle Systems

Developed and integrated mission-critical electronics for the M1A2 Abrams main battle tank.
Led integration of Auxiliary Power Unit and battlefield identification systems for M1A2 platform.
Led the integration of the Battelle Field Identification System into the M1A2 Tank.
Established a "failure-is-not-an-option" engineering mindset that has guided every program since.

Essam Bouni

Career History

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