Essam
Bouni

Senior Manager · SDV Architecture · ADAS · Passive Safety

A 360-degree automotive leader with experience at every layer of the supply chain — OEM, Tier 1, and Tier 2 semiconductor. From the M1A2 Abrams tank to Software-Defined Vehicles, I bridge silicon innovation and vehicle-level production.

Meet Essam View Resume → Career Timeline →

Key Impact

Engineering Outcomes That Matter

Measurable results across every layer of the automotive supply chain — from silicon roadmaps to production launches.

$700M+

Cost Savings · Engineering-Led

Eliminated MEMS sensors through algorithm innovation at Bosch. Platform reuse strategies at TRW and GM. Cost engineered out — not squeezed from suppliers.

50M+

ECUs · Zero Hardware Failures

30M+ at TRW, 10M+ at Bosch, multiple programs at GM. Fifty million safety-critical ECUs in the field — not one hardware field failure. ★ 0 PPM.

First

ADB Lighting · North America

Delivered Adaptive Driving Beam headlamp system on the MY21 Cadillac Escalade (Canada) — first production ADB integration in North America. Saved $200K in tooling.

Designed and developed first Airbag ECU with Integrated Active Safety Sensors to the global market.

35%

Market Share Growth · Bosch NA

Grew Bosch North America passive safety market share by 35% through strategic OEM partnerships, winning proposal architectures, and out-engineering the competition.

SDV

Greenfield Architecture · Scout / VW

Defined the electrical DNA of Scout Motors — greenfield zonal ECU architecture, eFuse power distribution, ADAS integration, and cross-brand harmonization with Audi, Porsche & VW.

$70M

Pipeline · Melexis OEM Strategy

Secured 4+ design wins across key OEM programs at Melexis. Influenced GM SDV platform strategy. Supporting ~$70M pipeline value through strategic early engagement.